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Unmistakable: Why Only Is Better Than Best, by Srinivas Rao
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Stop trying to beat everyone else. True success is playing by your own rules, creating work that no one can replicate. Don’t be the best, be the only.
You’re on the conventional path, checking off accomplishments. You might be doing okay by normal standards, but you still feel restless, bored, and limited.
Srinivas Rao gets it. As a new business school graduate, Srinivas’s dreams were crushed by a soulless job that demanded only conformity. Sick of struggling to keep his head above water, Srinivas quit his job and took to the waves, pursuing his dream of learning to surf.
He also found the freedom to chart his own course. Interviewing more than five hundred creative people on his Unmistakable Creative podcast was the ultimate education. He heard how guests including Seth Godin, Elle Luna, Tim Ferriss, Simon Sinek, and Danielle LaPorte blazed their own trails. Srinivas blends his own story with theirs to tell you: You can find that courage too. Don’t be just one among many—be the only. Be unmistakable.
Trying to be the best will chain you to others’ definition of success. Unmistakable work, on the other hand, could only have been created by one person, so competition is irrelevant. Like Banksy’s art or Tim Burton’s films, unmistakable work needs no signature and has no precedent.
Whether you’re a business owner, an artist, or just someone who wants to leave your mark on the world, Unmistakable will inspire you to create your own path and define your own success.
- Sales Rank: #339763 in Books
- Published on: 2016-08-02
- Released on: 2016-08-02
- Original language: English
- Number of items: 1
- Dimensions: 7.25" h x .80" w x 5.25" l, 1.25 pounds
- Binding: Hardcover
- 224 pages
Review
"If you're interested in short-term fame and fleeting status, you're better off with reality TV and the latest social network. But if you want to change the world, this book will inspire, encourage, and equip you. The stories are powerful and the advice is rock solid."
- CHRIS GUILLEBEAU, author of Born for This and The $100 Startup
"High-octane self-motivation is the foundation of any creative or entrepreneurial enterprise. Srinivas Rao's Unmistakable is the foundation of that foundation. Read it!"
- STEVEN PRESSFIELD, author of The War of Art
"Srinivas has written an engaging, inspiring, passion-filled permission slip for you to speak and live your truth. Which is the only true currency we have in this fast-moving, competitive world."
- PAMELA SLIM, author of Body of Work and Escape from Cubicle Nation
“Rao provides a fascinating deconstruction of the factors, mindsets, and habits that must all combine to create an unmistakable life.”
- CAL NEWPORT, author of Deep Work
“Several years ago, I got a request to go on Srinivas’s podcast. It was a small show then but in the years since, I’ve seen it grow into one of the biggest and best shows around and watched the creator become a bestselling author and an inspiring leader. How did he do it? By following the exact ‘unmistakable’ formula laid out in this book.”
- RYAN HOLIDAY, author of The Obstacle Is the Way and Ego Is the Enemy
“This book is a wonderfully concise collection of insights from edgy thought leaders mixed with Rao’s own personal narrative. His struggles, his breakthroughs, and his relationship with surfing, as a sanctuary and a metaphor for inspiration, will inspire you in turn to tap into your own unmistakable work. Congratulations, Srinivas, for writing a soulful, poetic, and accessible little book.”
- ERIK WAHL, artist and author of Unthink
About the Author
Srinivas Rao is the host and founder of the popular podcast, the Unmistakable Creative, where he's interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. His self-published book The Art of Being Unmistakable was a Wall Street Journal bestseller.
Most helpful customer reviews
10 of 10 people found the following review helpful.
How To Be THE ONLY One Who Does What You Do!
By The Treadmill Doctor
Unmistakable Why Only is Better Than Best is a quick read and is put into the narrative of the sport of surfing. Unlike many other books on the market that give you a formula, this book tells you why you MUST not follow a formula. Formulaic living is what is bringing many people to the point where they realize that they have been sold a false bill of goods.
Rather than lamenting over the fact that society has sold an entire generation a story that is completely smoke and mirrors, Srini tells you how you can overcome it. Not merely to be one of the best or the best at what you do but rather be easily identifiable as THE ONLY one who does what you do.
Have you met a suit salesman that you can remember his name from 20 years ago? I can because he was unmistakable. Can you remember a garbage collector who was unmistakable in his craft? I have an answer for this one too. You don’t have to be world famous for what you do, you simply have to do what you do in such a way that no one else could copy the art of your craft. Similarly, Srini is unmistakable in his ability to get to the root of a person and draw out what makes that person tick.
I met Srini Rao at AJ Leon’s Misfit Conference in 2015. When I found out he had a podcast, I figured I would give it a trial listen and I’ve been hooked ever since. Srini has the ability to pass by the superfluous excesses of many interviewers and dig deeply and that also carries over to his writing. When I found out he had written a book, I quickly devoured the Art of Being Unmistakable and his effective, clear writing hasn’t diminished with this new title.
For those who think that the formula has been good to them and they don’t need to be unmistakable, look at the examples of lives that have been upended from retail clerks all the way to middle managers to CEO’s that thought they were the best at what they do. Best is no longer good enough…this world requires you to be unmistakable and Srini helps you develop your own roadmap to reach your destination.
8 of 8 people found the following review helpful.
a must-read, ASAP
By Rajiv Nathan
Srinivas doesn't waste any time and dives right into the juicy stuff on page 1. This is an incredible read and one I'll be gifting for years to come. I cleared my entire afternoon schedule one day to finish the book because it had me that captivated.
If you're struggling in your career right now...Unmistakable is for you.
If you have entrepreneurial or artistic aspirations...Unmistakable is for you.
If you're almost at the finish line of your endeavor but need a second wind...Unmistakable is for you.
If you want to achieve success without 'selling out' or being inauthentic...Unmistakable is for you.
I've been at all of those points over the last few years, and Unmistakable is for me.
3 of 3 people found the following review helpful.
Srini at his best
By Erik Wahl
i loved this book. i first met srini a couple years ago on his Unmistakable podcast and was immediately drawn into his magnetic personality. he zigs when everyone else zags. since then i have watched srini as he has interviewed some of the top minds in a broad variety of fields. but what has been even more fascinating is how he has absorbed his interviewees wisdom and interwoven it into his own story attempting to surf the waves of life as an entrepreneur. this book is a collection extraordinary thought leaders translated thru the ups and downs of srini's own life. srini is a fascinating individual and this book is srini at his finest.
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